SwingDesire Privacy Policy

Last updated: June 2026

SwingDesire ("we", "us", "our") is committed to protecting your privacy and handling your personal information with care, respect and transparency.

This Privacy Policy explains what information we collect, how we use it, how we protect it and the rights you have under UK data protection law.

1. Who We Are

SwingDesire is owned and operated by Lovedo Ltd, a company registered in England and Wales.

For the purposes of UK data protection law, Lovedo Ltd is the Data Controller responsible for the collection and processing of personal information through SwingDesire.

If you have any questions regarding this Privacy Policy or your personal information, please contact: privacy@swingdesire.com

2. Information We Collect

Depending on how you interact with SwingDesire, we may collect the following information.

Membership Applications

  • First and last name
  • Email address
  • Membership type
  • Social media profile links where provided
  • Verification photographs
  • Information submitted within your application

Community Platform Waitlist

  • Name
  • Email address

Future Community Platform

  • Username
  • Email address
  • Encrypted password
  • Date of birth
  • Gender
  • Relationship status
  • Sexual orientation
  • Profile information
  • Photos and videos
  • Interests and preferences
  • Messages and interactions with other members

Technical Information

  • IP address
  • Browser and device information
  • Login activity
  • Website usage information
  • Referring websites
  • Cookie information

3. How We Use Your Information

We use personal information to:

  • Process membership applications
  • Verify applicants and maintain community safety
  • Manage events and memberships
  • Operate the SwingDesire platform
  • Communicate with members and applicants
  • Send waitlist and launch updates
  • Improve our services and website
  • Prevent fraud, abuse and unauthorised activity
  • Comply with legal obligations

We do not sell personal information to third parties.

4. Verification Photographs

Verification photographs are collected solely for identity verification, membership approval, community safety and fraud prevention.

Verification images are only accessible to authorised SwingDesire administrators involved in reviewing applications.

We do not publish verification photographs and they are never visible to other members.

5. Legal Basis for Processing

Under UK GDPR, we process personal information using one or more of the following lawful bases:

  • Contractual necessity
  • Legitimate interests
  • Legal obligations
  • Consent

6. Who We Share Information With

We may share limited information with trusted service providers that help us operate SwingDesire, including:

  • Website hosting providers
  • Email service providers
  • Payment processors
  • Security and fraud prevention providers
  • Professional advisers where legally required

All providers are required to protect personal information appropriately.

We never sell your data to advertisers, marketing companies or data brokers.

7. Adult Lifestyle Information

SwingDesire is an adult lifestyle community.

Information relating to relationship preferences, sexual interests, profile content, photographs and similar information may be considered sensitive personal information.

We treat this information with a high level of confidentiality and security.

8. Data Retention

We retain information only for as long as reasonably necessary.

  • Active memberships and accounts while they remain active
  • Waitlist information until the platform launch or until removal is requested
  • Membership applications for a reasonable period for safety and administrative purposes
  • Verification photographs where required for moderation, fraud prevention or dispute resolution

When information is no longer required, it is securely deleted.

9. Your Rights

You have the right to:

  • Access your personal information
  • Correct inaccurate information
  • Request deletion of your information
  • Restrict processing
  • Object to processing
  • Request a copy of your information
  • Withdraw consent where applicable

Requests can be made by contacting: privacy@swingdesire.com

We aim to respond within 30 days.

10. Cookies

We use cookies and similar technologies to:

  • Keep users logged in
  • Remember preferences
  • Improve website performance
  • Analyse website usage
  • Maintain security

You can control cookies through your browser settings or our cookie banner.

11. Data Security

We use appropriate technical and organisational measures to protect personal information, including:

  • Secure HTTPS encryption
  • Password encryption
  • Restricted administrative access
  • Secure hosting infrastructure
  • Monitoring for fraud and abuse

While no system can guarantee complete security, we take reasonable steps to protect all information entrusted to us.

12. International Users

Information may be processed within the United Kingdom and European Economic Area.

Where international transfers occur, appropriate safeguards will be applied.

13. Changes to This Policy

We may update this Privacy Policy from time to time.

Any significant changes will be reflected by updating the date shown at the top of this page.

14. Contact

For privacy-related enquiries, requests or concerns, please contact: privacy@swingdesire.com

Join the Launch List Now

SwingDesire is launching soon, and early members will get first access when the platform opens.

Joining the launch list is completely private. We won’t spam you, sell your details, or share your information with anyone else. You’ll simply get a single email when SwingDesire is ready, so you can be among the first to join.

If you’ve been waiting for a smarter, more grown-up way to connect - this is it.